It's really exciting!
We were first briefed by our local PCSO, Michelle Trussel about the many anti- social behaviours there are committed today. They went from simply littering, to producing graffiti and binge drinking in general, aswell as underage. It was really interesting to find out what the police did, for example how much you had to have drunk and what evidence they needed to give you a pink slip, which is a warning.
For Gemma and I's project, we decided we would focus on drinking. We had to come up with a lot of ideas - nothing was working! We suddenly started clicking and bouncing off each other, one thing led on and before you know it we had a huge campaign ready to go! We decided that our adverts (one each) would feature us and show the same day over again, but with different deaths caused by drinking. The posters would be like this aswell, along with the slogan to match. For example, when the girl is balancing on a bridge with a drink in her hand, the line says: "You Lose Reality" and the slogan for the whole thing is "Wouldn't You Rather Lose Your Keys?"
We did a survey to find out which slogan worked best, because some people didn't quite get the keys slogan. We changed it to "Wouldn't You Rather Lose Your Drinking Habit?" and asked a lot of people which one they preferred. In the end, 85% of the people we had asked thought the keys slogan was more effective, because of it's simplicity.
The lines for each of the death scenarios are:
You Lose...
- Respect
- Dignity
- Reality
- Control
- Judgement
- Common Sense
- Awareness
- Reactions
- LIFE
They are all linked with different deaths, and so the advert will portray those. Both myself and Gemma will be doing 4 of these, and then both of us will finish with the same ending, a car accident, and losing our LIFE. We thought this would be more sensible than having a long advert which would possibly exceed the time limit of 3 minutes, and also perhaps have less impact. The scenarios we have created are relatively disturbing, for our age, and we felt that was important, because teens don't find it easy to listen any more! For example, there is rape, which yes, isn't a death, but is very unpleasant. This will surely be a very difficult thing for people to want to happen to them or anyone they know, and is crucial to our campaign.
We went out one day in school to do some photography practice, using beer cans as props! We filmed the weekend after that - 8 out of 10 deaths of the advert are complete. The only two left to do are the car crash and the walking on glass bit. The car crash needs a driver and the walking on glass needs a lot of caution.
The first of our posters is now complete, after font analysis and poster designs! I can't wait to complete the rest. With my photography eye and Gemma's photoshop skills, we work as a fantastic team! We shall today work on our editing, posters and checking our books are up to date, aswell as starting to pull together our podcast!
Gotta go!
